Does Whatsapp Business Support Ts & Cs
Does Whatsapp Business support Ts & Cs?
Yes, the business version of WhatsApp—specifically WhatsApp Business and WhatsApp Business Platform (API)—does offer ways to present and gain agreement to Terms and Conditions, although not natively enforced within the app itself. Here’s a detailed breakdown:
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🛠️ 1. WhatsApp Business (App) — Basic Version
This is the free app for small businesses, available on Android and iOS.
❌ Native T&Cs Consent Support: No • There is no built-in mechanism to enforce or log user agreement to Terms and Conditions. • You can share a link to your terms, but you cannot require consent before continuing a conversation.
✅ Workarounds: • Business Profile: Include a link to your terms in the business description or website field. • Auto-replies: Configure a greeting message or away message like: “By continuing this conversation, you agree to our Terms: [yourlink.com/terms]”
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🧱 2. WhatsApp Business Platform (API) — Enterprise Version
This is for medium and large businesses, often integrated via a BSP (Business Solution Provider) like Twilio, MessageBird, etc.
✅ T&Cs Consent Capabilities: Yes (Customisable)
Because this uses API integrations, you can: • Send pre-approved message templates that include links to your terms • Track consent by storing user replies in your own backend • Build a full consent workflow (e.g. “Reply YES to accept our T&Cs”)
📋 Best Practices: • Use interactive messages with buttons like:
[ I Agree ] [ More Info ]
These are supported by the API.
• Maintain a server-side log of each customer’s consent status with timestamp and phone number.⸻
✅ Summary Table
Feature WhatsApp Business App WhatsApp Business Platform (API) Link to Terms possible ✅ In business profile ✅ In message templates Force acceptance before chat ❌ Not possible ✅ Via API workflows Track user consent ❌ Not possible ✅ Log replies programmatically Button-based consent ❌ ✅ (via Interactive Messages)
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🔐 Legal Consideration
Even with a reply or click, WhatsApp does not guarantee enforceability of consent in a legal sense. For stronger compliance: • Include a link to full terms • Request explicit affirmative action (like typing “YES” or tapping “I agree”) • Store logs with timestamp and user ID (phone number)
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Let me know if you’re using the app or the API and I can suggest specific templates or automation flows tailored to your use case.